Privacy Policy

1. Introduction

Atlas Botanics Inc. (“Atlas Botanics,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website atlasbotanics.com (the “Site”), use our mobile application, or purchase our products and services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site. We reserve the right to make changes to this privacy policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this privacy policy.

2. Information We Collect

Personal Data

We may collect personally identifiable information that you voluntarily provide to us when you register on the Site, make a purchase, subscribe to our newsletter, fill out a form, or otherwise contact us. This information may include:

• Name (first and last)
• Email address
• Mailing address and shipping address
• Phone number
• Payment information (credit card numbers, billing address)
• Date of birth (if provided for account verification)
• Account username and password
• Order history and purchase preferences

Automatically Collected Data

When you access the Site, we automatically collect certain information about your device and your usage of the Site, including:

• IP address and geolocation data
• Browser type and version
• Operating system
• Referring URLs and exit pages
• Pages viewed and time spent on pages
• Click patterns and navigation paths
• Device identifiers and mobile network information

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders, including shipping, payment processing, and order confirmation
• To manage your account, including subscription management and order history
• To send you transactional emails (order confirmations, shipping updates, receipts)
• To send promotional communications, newsletters, and marketing materials (with your consent)
• To improve our website, products, and customer experience through analytics
• To personalize your experience and deliver content relevant to your interests
• To respond to your customer service inquiries and support requests
• To detect, prevent, and address fraud, security issues, and technical problems
• To comply with legal obligations and enforce our terms of service

4. Cookies and Tracking Technologies

We use cookies, web beacons, tracking pixels, and similar technologies to collect information about your browsing activities. Cookies are small data files stored on your device that help us improve the Site and your experience. We use the following types of cookies:

• Essential Cookies: Required for the Site to function properly, including shopping cart functionality, authentication, and security features.
• Analytics Cookies: Help us understand how visitors interact with the Site by collecting information anonymously (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.
• Preference Cookies: Remember your settings and preferences to provide a more personalized experience.

You can control cookies through your browser settings. Disabling certain cookies may limit your ability to use some features of the Site.

5. How We Share Your Information

We do not sell your personal data. We may share your information with the following categories of third parties:

• Service Providers: Companies that perform services on our behalf, such as payment processing (Stripe), shipping (USPS, FedEx, DHL), email marketing (Klaviyo), customer support (Zendesk), and analytics (Google Analytics).
• Business Partners: Trusted partners who assist with marketing, advertising, and promotional activities, subject to confidentiality agreements.
• Legal Compliance: Law enforcement, regulatory authorities, or other parties when required by law, court order, or governmental regulation.
• Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction.

6. Data Security

We implement industry-standard security measures to protect your personal data, including 256-bit SSL encryption for all data transmission, PCI-DSS compliant payment processing, encrypted data storage, regular security audits, and access controls limiting employee access to personal data on a need-to-know basis.

While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. Account data is retained for as long as your account is active. Transaction records are retained for 7 years for accounting and tax compliance. Marketing data is retained until you unsubscribe or request deletion.

8. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data, subject to legal retention requirements.
• Right to Restrict Processing: Request that we limit how we use your personal data.
• Right to Data Portability: Request your data in a structured, commonly used format.
• Right to Opt Out: Unsubscribe from marketing communications at any time.

To exercise any of these rights, please contact us at privacy@atlasbotanics.com. We will respond to your request within 30 days.

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is being collected about you, the right to know whether your personal information is sold or disclosed and to whom, the right to say no to the sale of personal information, the right to request deletion of your personal information, and the right to equal service and price regardless of exercising your privacy rights.

10. International Data Transfers

If you are accessing the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using the Site, you consent to the transfer of information to the United States, which may not have the same data protection laws as your jurisdiction.

11. Children's Privacy

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that we have collected personal data from a child under 18, we will take steps to delete such information from our records.

12. Contact Us

If you have questions or concerns about this privacy policy or our data practices, please contact us at: